Additionally, due to the high advertising costs for large and frequently used web sites, small businesses cannot afford to conduct advertising.
解答例
Advertising payment schemes do not provide for payment to the ISPs.
Since ISPs do not benefit from the advertising, ISPs often do not cache the advertisements (resulting in increased transmission time) and software to strip off advertisements from web pages have appeared.
Further, since payment schemes may be based on the number of hits, the hit count and number of page impressions must be determined.
Techniques for checking and auditing the hit counts and number of page impressions are primitive and primarily based on trusting the web host who may inflate the numbers.
A method and apparatus for local advertising on the internet.
Advertising is increasingly utilized by owners of web sites (referred to as web hosts) as a revenue source and for the advertisers to gain publicity and web site access.
Web hosts sell advertising space on their web site and distribute web pages including the advertisements to internet users or clients.
It is desirable for advertisements to target specific audiences and persons that may be interested in the specific good or service being advertised.
Prior art advertising schemes poorly target audiences and create excessive internet traffic when retrieving and transmitting advertisements.
According to one ore more embodiments of the invention, Internet Service Providers (ISPs) or proxies owned by an ISP insert advertisements that are transmitted from a web host to a client.
Additionally, any entity may insert or replace an advertisement that is transmitted to a client.
The inserted advertisement may be an advertisement that is stored in the proxy's cache or may be retrieved from a web server for an advertiser.
By providing the ISP with the ability to insert the advertisement, advertisements appear on small web sites that do not normally attract advertisers.
Additionally, due to the number of advertisements placed by an ISP, small advertisers may have their advertisement appear in connection with frequently used web sites.
In addition to inserting advertisements, one or more embodiments of the invention provide for an ISP to collect and store information regarding particular users in a user profile.
The information may include demographic information such as the user's age, residence, credit history, etc.
Additionally, the information may include the web sites that the user has accessed, the time spent on each web site, and any internet searches performed by the user.
The profile information may be utilized by the proxy to conduct targeted advertising or the information may be provided to a web host so that the web host may conduct targeted advertising.
The profile information may also be utilized to associate a cost with certain demographic information.
For example, if the profile information indicates that the user is interested in automobiles, a premium may be charged to an automobile advertiser.
The profile information may be evaluated by the ISP for advertisement insertion.
Alternatively, the profile information may be forwarded to an advertiser or advertising agency that evaluates and forwards back an advertisement for the proxy to transmit to the user.
Thus, the profile and demographic information is utilized to precisely target advertisements to specific users.
A dealer inventory management system is provided for recommending which types of vehicles a dealer should order from the automotive manufacturer.
The computer-implemented system includes a vehicle sales data structure for storing vehicle sales information, a dealer data structure for storing dealer information, and a vehicle availability data structure for storing which vehicles are available to each dealer.
A market determination module accesses the vehicle sales and dealer data structures to determine an ideal sales mix of vehicles for each dealer based upon a sampling of vehicle sales made in the dealer's local market.
A dealer assessment module then accesses the vehicle availability data structure to formulate a recommended order for each dealer by comparing the dealer's ideal sales mix to the mix of vehicles available to that dealer.
The present invention relates generally to a dealer inventory management system and, more particularly, to a computer-implemented system for recommending which types of vehicles a dealer should order from an automotive manufacturer.
In the automotive industry, the manufacturer is primarily concerned with allocating its resources to produce those vehicles that can be sold to its retail dealers.
